Category Archives: Rolls Royce

Rolls Royce Showcases 2018 Phantom, Rewrites The Rules On Luxury In The Process

In the world of luxury cars many cars have tried to be the pinnacle of luxury, but only one has consistently reached this lofty benchmark, the Rolls Royce Phantom. This iconic nameplate has been around in one shape or another for over 100 years, but with age finally catching up to the current generation Phantom. Rolls Royce has unveiled the 2018 Phantom, and it aims to rewrite the rules of what a proper luxury car should be.

The front fascia may look like it has not changed much from its predecessor, but the grille is taller and wider than before, while the rest of the front fascia manages to be more imposing which should help the 2018 Phantom standout when pulling up to your favorite VIP lounge, or the nearby awards show. The headlights in particular have an eye catching allure to them, and have frosted glass lenses, while the familiar Spirit of Ecstasy hood ornament can be crafted in gold, silver, as well as polycarbonate.

Meanwhile, the rest of the 2018 Phantom is decidedly less slab sided, and even has a specially crafted “waft line” that runs along the bottom of the doors. The body itself is lighter and 30 percent stiffer, but overall weight actually goes up versus its predecessor. Rolls claims that the 5862 lb curb weight is mainly due to the Phantom’s higher level of standard equipment, as well as the 287 lbs of sound insulation Rolls engineers stuffed into the cabin along with the triple layer window glass.  Thankfully other Phantom cues remain untouched especially the rear hinged doors, as well as the enormous C-pillars.

Rolls Royce has always been a company that puts performance on the proverbial backburner, and eschews boasts in lieu of the phrase “adequate sufficency.” Despite the British luxury brand’s attempts at being modest, the 2018 Phantom has a number of key changes lurking under its long hood. Power comes from an all new version of the Phantom’s familiar 6.75 liter V12 engine that is now paired to a pair of enormous turbochargers. This combo is good for 563 horsepower and an earth moving 664 lb-ft of torque which is a gain of 110 horsepower and 133 lb-ft of torque respectively. It also allows the big Phantom to glide its way to 60 mph in 5.1 seconds.

All of this honed muscle is channeled to the rear wheels through an eight speed automatic transmission that is equipped with geolocation technology to help it choose the appropriate gear. All-wheel drive is currently not available, but Rolls Royce engineers did initially consider it before ultimately abandoning it due to it being “insufficiently refined.”

The biggest epitome of luxury is what lies inside the cabin, and Rolls Royce vehicles have always been designed from the back seat forward. The 2018 Phantom continues this time honored tradition, while also embracing the future at the same time. As expected, the cabin retains basic Rolls Royce cues including traditional rotary dials for the climate system as well as the omission of the tachometer in lieu of a simple “Power Reserve” indicator located in the instrument cluster. Speaking of the instrument cluster, while the gauges may appear analogue at first glance, they are actually all new digital screens which promise quicker readouts.

However, top honors go to a toughened glass panel that spans the top of the dashboard and the instrument panel. Dubbed “The Gallery” this specially designed space was designed to fully display commissioned pieces of individualized pieces of artwork. Some of the examples Rolls Royce showed off included an oil painting,  an abstract silk design, porcelain rose stems, and even an owners DNA profile rendered in 24 karat gold.

Once you finish admiring the artwork, the rest of the cabin takes a more conventional route that still coddles occupants in world class luxury. The folding picnic tables are still there, but are now power operated, while beefy 12.0 inch screens are integrated into the rears of the front seats. As usual, every non-glazed surface is covered in either leather, wood, or plush carpeting, while the range of customization is virtually limitless with Rolls Royce willing to accommodate any request thrown at them to try and please their exclusive clientele.

Rolls Royce did not release formal pricing for the 2018 Phantom, but expect that to not be much of a concern to those with the adequate financial liquidity to own a Phantom. For reference, the previous generation Phantom started at $422,925 for the short wheel base model, with the long wheel base variant wielding a much higher $497,525 MSRP.

Rolls Royce Announces Key Step For Upcoming SUV

With all the buzz surrounding the Bentley Bentayga SUV, it is easy to forget that Rolls Royce also has an SUV entry in the works. Information has been pretty tight lipped, but the British luxury brand has revealed new details about the upcoming model as well as a pair of teaser images.

These images are the first time that its Project Cullinan SUV has been seen in its final p90244158_lowres_project-cullinan-takproduction body. While Rolls Royce engineers did their best to hide things with loads of swirly camoflauge, key details still make themselves apparent. The front fascia falls in line with typical Rolls Royce cues, and is centered around the bold slatted grille as well as its elegantly styled hood.

Meanwhile the rear fascia adopts a formal wagon profile, but the camoflauge hides key styling elements, so we’ll have to wait until its formal unveiling to issue our verdict. The mirrors are also textbook Rolls, and borrow their basic inspiration from the Phantom and Ghost sedans.

Performance hardware is still a mystery, but Rolls Royce did reveal that Project Cullinan will begin cold weather testing in the Arctic Circle sometime after Christmas before flying to the Middle East (its key market) for hot weather testing late next year. We suspect that it will initially debut with a twelve cylinder engine before adding a V8 later in its production run. Like the Bentayga, an automatic will be the sole transmission choice avalible.

With this current testing schedule, Project Cullinan could make its formal debut either at the end of next year, or the beginning of the following year. When it does, it will compete with not only the forementioned Bentayga, but also the upcoming Lamborghini Uruus and the Aston Martin DBX.

Rolls Royce Unveils Dawn Droptop Ahead Of Frankfurt Debut

Following a steady stream of teasers, Rolls Royce has formally unveiled the all new Dawn convertible ahead of its formal debut at the 2016 Frankfurt Motor Show.

When Rolls Royce engineers were designing the new Dawn, they gathered much of their inspiration from the original 1952 Silver Dawn Drophead coupe and aims to be an open air alternative to the Wraith coupe. However the Dawn shares very little with the fore-mentioned coupe, with Rolls Royce executives claiming that the Dawn only shares 20 percent of its body panels with the Wraith a move that should silence critics that may cite the Dawn as a classic case of badge engineering.

The exterior styling of the Dawn does not stray very far from typical Rolls Royce cues with the car featuring a long hood, a short rear deck, and an equally long rear overhang. WhenP90196713-highRes compared side by side with the Wraith, the Dawn’s front grille is set 45mm further inward while the lower rear bumper has been extended by 53 mm. The key feature of the Dawn however is its folding cloth roof which takes 20 seconds to fold up and down, and can be operated at speeds up to 31 mph.

The interior of the Dawn also shares the Rolls Royce tradition of rewarding its lucky occupants with a whole suite of luxury features and appointments while also featuring seating for four, a rarity in this elite segment. The Dawn will also feel just as solid on the P90196574-highResroad as the Wraith, thanks to a specially reinforced chassis that helps silence body flex. Rolls Royce claims that the chassis helps make the Dawn the most rigid four-seater convertible in the market today.

“At Rolls Royce, we pride ourselves as creators of fine motor cars that also serve as social spaces” stated Giles Taylor, Director of Design, Rolls Royce Motorcars. “The idea of creating a car like the Dawn that can be used in comfort by only two adults on a day to day basis is anathema. In creating Dawn, we have accepted no compromise to the comfort and luxury of four adults who want to travel together in the pinnacle of style.”

Performance for the Dawn comes from the Ghost/Wraith’s 6.6 liter V12 engine which is good for a healthy 563 horsepower, and a healthy 575 lb-ft of torque. Rolls Royce claims P90196577-highResthat these figures allow the Dawn to make the sprint to 60 mph in just 4.9 seconds (which is quite good for a vehicle that weighs over 5,600 lbs) before hitting its 155 mph electronically mandated top speed. All of this power is sent to the rear wheels through a carryover eight speed automatic transmission that promises silky smooth shifts as well as excellent fuel economy.

Rolls Royce did not reveal official pricing for the Dawn, but look for the bespoke drop top to have an MSRP of just under $300,000 with fully optioned examples going well beyond that figure before taxes and fees are applied. This initial price point would make the car a P90196587-highRescheaper alternative to the $533,000 Phantom Drophead Coupe while also allowing the brand to have a more focused competitor to its chief rival the Bentley Continental convertible. The Dawn’s arrival comes at a key time for the brand which is also developing a new SUV that will compete with the upcoming Bentley Bentayga, and aims to give Rolls a slice of the luxury SUV sales pie.