Category Archives: Mitsubishi

Mitsubishi Teases e-Volution Teaser Images

Following the initial announcement of the e-Volution concept, Mitsubishi has released several more images of the mysterious e-Volution concept ahead of the concept’s formal debut at the Tokyo Motor Show.

As promised by company execs, the Evo badge has returned but wheras it once defined an era of high performance sport sedans, Mitsubishi aims to resurrect this legendary nameplate on a high riding electrified crossover entry. Contrary to previous rumors, it

appears that the concept will be a plug-in hybrid versus a pure electric model, most likely due to reduced battery range in a pure electric offering, as well as the precarious condition of Mitsubishi’s finances.

“This very high performance automobile will blend Mitsubishi Motor’s signature 4WD and electric powertrain know-how with advanced Artificial Intelligence technology under a low slung aerodynamic SUV coupe shape” the company revealed in a release that accompanied today’s release.

Buyers looking to add one to their garage (perhaps as a companion to its rally based predecessor) will have to endure a potentially long wait with a Mitsubishi executive revealing that the new performance model (if it proceeds to production as expected) will not arrive in dealer showrooms for three to six years. It’s unknown if Mitsubishi will also produce a more conventional hybrid crossover, which could serve as a figurative launching pad for the more performance oriented Evo badged variant.

We are curious to see where this endeavor goes next, especially since a production version of the e-Volution would give Mitsubishi a performance model in a segment of the SUV market that the Japanese auto giant has traditionally stayed away from. In addition technology from its new corporate partners Nissan-Renault could also allow the model to be tailored to more international markets, while also reducing the costs of scale and production at the same time.

Mitsubishi Unleashes Blacked Out Lancer Limited Edition

Mitsubishi’s venerable Lancer sedan is getting ready to head to greener pastures in 2017, but that doesn’t mean that the Japanese auto giant is letting it exit with a whimper. Mitsubishi has formally unveiled an all new Lancer variant that adds to bring more style and a few pinches of new technology to sedan buyers.

Dubbed the Lancer Limited Edition, this all new variant is positioned directly above the base ES model, and is designed to help add more style and technology to the Lancer’s value oriented mission. The LE was inspired by the recent emergence of popular blacked out models that are being offered by competitors, and while it will never match the dearly departed Lancer Evolution’s bold styling cues, it does bring some boldness back to the car.

As mentioned earlier, the LE takes its inspiration from other blacked out models and comes equipped with black 16-inch wheels as well as black accents for the roof, upper front grille trim, fender garnish, as well as the door mirrors. These tweaks certainly help the Lancer stand out better in a crowd, though it is still a step behind Nissan’s recently expanded lineup of Midnight Edition offerings.

The interior has also seen its fair share of upgrades, and is swathed in black fabric with red stitching covering the steering wheel, shift knob, parking brake lever, armrests, as well as the door trim. Other goodies include a trim exclusive black headliner, aluminum pedals, and Mitsubishi’s familiar 6.5 inch infotainment system with Android Auto and Apple CarPlay capability.

The Lancer LE will begin arriving in Mitsubishi showrooms later this month with a base price of $19,795. This pricing still puts the Lancer in the lower end of the sedan segment, and should make it a compelling choice for buyers that want a balanced blend of style and technology but don’t want to break the bank in the process.

Mitsubishi Unveils Eclipse Cross

When Mitsubishi recently revealed that the company was going to focus on a CUV focused lineup, we were curious to see where things would go moving forward. The Japanese auto firm has unveiled the first glimpse of this compelling future, the 2018 Eclipse Cross.

Eclipse Cross

 

While some enthusiasts may cry foul seeing the Eclipse nameplate on a CUV versus a sports coupe, the Eclipse Cross does have some neat styling elements that make it stand out when compared to segment rivals like the Nissan Rouge. The bulk of the styling language is carried over from XR-PHEV II concept that first appeared at the 2015 Geneva Auto Show, and Mitsubishi designers did a good job in maintaining the bulk of the concept’s design language in the shift to formal production cues.

The front fascia features bright chrome accents that project an X-shaped look, while the rear fascia features a beefy roof mounted spoiler, as well as slick L-shaped taillights that are connected by an intergrated lightbar. The rakish C-pillar helps give the Eclipse Cross a coupe like profile, while also highlighting its form over function motif.

Eclipse Cross interior

With all things considered, the Eclipse Cross breathes much needed life into Mitsubishi’s exterior styling, and is a massive improvement over the bland canvas embraced by many of its current models. It also highlights how important design will be in the creation of Mitsubishi products moving forward.

“Land Rover has proved you can be both rugged and stylish, and we intend to follow that path” revealed a company insider during an interview with British magazine Autocar.

Performance hardware will vary depending on which market it is in. In the U.S. buyers will only have access to a 1.5 liter turbocharged four cylinder engine, which is standard along with all-wheel drive and a CVT transmission. Meanwhile, other markets can also choose a 2.2 liter turbocharged four cylinder diesel engine that is mated to an eight speed automatic. Sadly, there is currently no plans to bring the eight speed to U.S. spec models.

Eclipse Cross HUD

European buyers will have first crack at the Eclipse Cross when it arrives in dealerships this fall. The Eclipse Cross will then trickle into other markets, with U.S. dealerships getting their first units either at the end of this year, or in early 2018.

 

Nissan Buys Significant Stake In Mitsubishi

Following on the news that Mitsubishi falsified mileage records for every vehicle that it sold in Japan since 1991, and the subsequent collapse of its financial resources and stock value, the ailing Japanese automaker has been saved by an unexpected white knight, Nissan.

The Japanese auto giant confirmed this suprising news in an announcement earlier this week, revealing that it has bought one third of Mitsubishi’s stock (roughly 34 percent) for $2.2 billion. On the surface, this move makes sense for both companies, especially since Mitsubishi’s cover up was revealed thanks to data discrepencies in Mitsubishi assembled Nissan badged JDM vehicles. As such, it’s only logical for Nissan to come in and quickly do damage control before things spiraled further downward.

Mitsubishi’s chairman Osamu Masako claimed that the merger was inevitable revealing to the New York Times that “it would have happened one day” anyway. This move highlights Mitsubishi’s gradual decline over the last two decades, with the company ditching conventional performance models, and instead focusing on a green vehicle initiative that has so far not gotten very far off the starting blocks.  Even worse is that Mitsubishi’s current lineup does not standout from competitors with the Mirage economy car failing to make a dent in the entry level segment, while the all electric i-MiEV is lost in the EV sales shuffle.

Nissan CEO Carlos Ghosn is confident that he can make Mitsubishi profitable again revealing “We have the track record to make it work” citing Renault’s rescue and subsequent turnaround of Nissan in the early 2000’s. Ghosn also revealed that the deal will help save billions in development costs for both parties. This will be good for Mitsubishi since it can have better access to select Nissan platforms which can help the company fill multiple voids in its model lineup. This can include more crossovers as well as an SUV to help it profit from the increase in demand for those vehicles.