Following on the heels of BMW’s quiet axing of the 6-Series coupe, the German car maker revealed that it is breathing new life into its long dormant 8-Series moniker in a bid to renew its push into the large luxury coupe market.
For those unfamiliar with the 8-Series, it originally appeared in 1989, and was designed to cater to big coupe buyers looking for a distinctive alternative to the 6-Series. However, its glitchy electronics, as well as the global recession in the 1990s, caused sales to plummet before it was mercifully pulled from the U.S. in 1997, and from Europe in 1999.
BMW accompanied this announcement with a lone teaser image that showcases a sleek side profile, as well as wide rear hips and a raked roofline. These traits are promising, especially since the 8-Series is expected to renew its focus on style and flair. Look for the new model to embrace plenty of cues from the Gran Lusso concept which made its apperance back in 2013, and wowed audiences with its stunning good looks.
BMW claims that the concept in the teaser image is a design study, but expect minimal changes when it makes the transistion to production, and arrive on dealer lots in 2018. A higher price tag will also be part of the package given its status as a flagship offering.
Look for the 7-Series to play a key role in the car’s devlopment, with much of its technology and even its V12 engine making the jump into the bigger 8-Series. The model could also spawn Gran Coupe and M8 versions, though plans for these models are mere rumors at this point.
With the confirmation of the 8- Series, the Mercedes S-Class coupe will have a new rival in its niche segment, and it could very well become a three way fight if seperate rumors of an Audi A9 are indeed true.