Category Archives: Lincoln

Lincoln Ups The Luxury SUV Game With 2017 Navigator

The Lincoln Navigator has been the perfect representation of Lincoln’s fortunes in recent years. When it first appeared in 1997, it literally set the luxury SUV segment ablaze with its slick (for the era) styling as well as its copious amounts of luxury.

All seemed well, that is, until the second generation Escalade came along. The big Caddy quickly outpaced the Navigator in sales, and as a result, the big Lincoln (as well as the brand that supported it) fell further and further behind in relevance. Lincoln understands how crucial the Navigator is to its identity, and has pulled out all the stops to make it shine once again.

The exterior styling will be the first thing that many observers will notice when looking at the 2017 Navigator in full detail. Wheras its predecessor had the elegance of a tacky pair of hoop earrings, the latest Navigator embraces an all new design, and the end result is very stunning to look at. The front fascia borrows the mesh grille from the Lincoln Continental and the big Lincoln star emblem softly glows when the driver walks up to it. The light show is part of a multi stage welcoming routine that also illuminates lights in the lower front fascia, taillights, as well as the puddle lamps. The Navigator also features adaptive headlights that vary their intensity depending on vehicle speeds. Like the Expedition, the Navigator features aluminium body panels which help reduce weight, and also increase its fuel economy.

The interior of the Navigator was designed to embody Lincoln’s “Quiet Luxury” principle, and it is a soft lush space, filled with high end materials, and three rows of ambient lighting. Like the Continental, the Navigator can be equipped with Lincoln’s all new 30-way perfect position seats that offer heating, cooling, and massage elements. The second row seats can be equipped either as a full bench or separate captains chairs. Meanwhile, the third row seats feature power recline technology to help free up room for passengers especially bigger ones.

Rear seat occupants also have an extensive suite of entertainment at their disposal thanks to the dual 10.0 inch screens on the front seatbacks. They can play media streamed from paired Android devices while Sling Media users can receive TV channels through the system. Audiophiles will also be pleased to know that the top tier sound system is a potent 20-speaker Revel II system. Lincoln’s Black Label trim plays a key role in the 2018 Navigator and is the top tier offering in the Navigator lineup. In addition to the standard Black Label trim, the Navigator also has two model exclusive Black Label variants that bring unique design touches to the interior.

Performance for the 2018 Navigator comes from a revised version of the 3.5 liter EcoBoost twin-turbocharged V6 that Lincoln claims is good for 450 horsepower and 500 lb-ft of torque. These figures are roughly on par with the Ford Raptor, and the Navigator also utilizes the same 10-speed automatic to shunt all that power to either the rear or all four wheels.

It will be interesting to see if all these updates can help brighten the Navigator’s sales fortunes once it enters full production. For perspective, Cadillac sold over 27,000 Escalades last year, while Lincoln only sold 10,000 Navigators despite the old model being $11,000 cheaper than the $78,000 MSRP wielded by the base Escalade.

Lincoln Unveils 2017 Continental Pricing

With the 2017 Lincoln Continental receiving rave reviews following its debut at North American International Auto Show back in January. The luxury brand has quietly unveiled the pricing ladder for its flagship sedan, which should please well heeled buyers looking for a budget friendly ticket to pampered motoring.

The Continental will be offered in four distinct trim levels – Premier, Select, Reserve, and Black Label. The Premier starts at $45,485 while the Select boasts a slightly higher $48,440. Buyers that pick the Select can swap out the base 3.5 liter V6 for a more potent 2.7 liter EcoBoost engine which adds $2,050 to the base price for a revised total of $50,690. The Reserve lives up to its expectations, and brings more standard equipment to buyers (along with the standard 2.7 liter engine) but the price increases accordingly to $54,840. Lastly, the range topping Black Label model starts at $63,840 but both trims can be equipped with the optional 3.0 liter twin-turbocharged V6 that produces a healthy 400 horsepower, and makes the Continental a surprisingly capable performance car. All-wheel drive is avalible across the board, but only as a $2,000 option.

Like many luxury offerings, it is easy to balloon the sticker price up when the Conti is equipped with options. Lincoln is aware of that, and is offering five diffrent option packages that can be equipped to Select, Reserve, and Black Label models. The $1,255 Select Plus package features blind spot monitoring and Ford’s SYNC 3 infotainment system to the car, while the $695 climate pack adds automatic high beam headlights, heated steering wheel and heated front seats. Our favorite package however is the $3,105 Technology Pack. This gadget themed pack brings a 360-degree view camera, adaptive cruise control, enhanced active park and lane assist, as well as forward collision alert.

Other standalone options include Lincoln’s “Perfect Posistion” seats that features 30 way power adjustability and only costs $1,500. Audiophiles will love the potent $1,130 Revel sound system and the view from the $1,750 panoramic sunroof. Look for the bulk of these cars to arrive at showrooms with a mixture of options with fully equipped Continentals easily surpassing $82,000.

Lincoln reps claim that the Continental was designed to target the Audi A6 and naturally the big Lincoln does a good job matching its pricing ladder with the base A6 starting at $47,125 before topping out at $62,525. On the domestic side of things, the swanky four door also does a good job going head to head with the Cadillac CT6. The big Caddy starts at $54,490 and goes all the way up to $65,390 with the Lincoln undercutting the Cadillac by several thousand dollars in nearly all of its trims. The lone exception is the fully equipped Black Label model which costs more.

The all important question going forward is whether buyers will recognize these pricing advantages, and whether it can help Lincoln put a figurative exclamation mark on its recent revival strategy.

Lincoln Unveils Stylish Navigator Concept

When the Lincoln Navigator first made its apperance nearly 20 years ago, it revolutionized the luxury SUV segment with its brash interpretation of what luxury and ruggedness should be. However, over time it lost its luster especially after being overtaken both in sales and relevance by its bitter rival the Cadillac Escslade. Lincoln aims to right this sinking ship, and has unveiled an all new Navigator Concept that points toward the future.

This future will include a radically diffrent styling theme which is a welcome departure from the dated and outright hideous lines that have defined the past two generations of Navigator. The front fascia for example features a beefy chrome grille, and new headlights that Lincoln Navigator Concept rearare much more aerodynamic looking than the units they replace. Huge chrome wheels define the imposing profile, and also draw the eye to the attractive flanks. Like the Continental sedan, the rear fascia is a bit frumpy looking, but the new tailight bar does allow the big ute to fall in line with Lincoln’s current design language. Overall I like the visual eye candy here especially the way the concept subtly reminds the eye of a Range Rover as well as its elegant curves.

In a nod to design, it even features gull wing doors, though look for that particular feature to remain exclusive to the concept due to production feasability and weight considerations. Lincoln reps revealed that the doors were designed to highlight the spaciousness of the cabin for curious observers.

Speaking of that spacious interior, Lincoln designers went all out in making the cabin a truly opulent place to be. The rear cargo area was designed to work as a functional closet, and come complete with a wardrobe Lincoln Navigator Concept interior frontmanagement system to help keep clothes neat and organized. The multi-level running boards are designed to cascade down waterfall style when the gullwing doors open, and all six seats feature 30 way power adjustments.

As a bonus, the seat back mounted touchscreen monitors come equipped with built-in WiFi capability. The overall design of the interior as well as the exterior was designed to project a nautical theme  (a recent trend among luxury car makers) and this is evident in not only the light blue paint that adornes the exterior. But also the blue leather accents and the strategically placed teak elements.

In addition to its high levels of style, the Navigator Concept also features an equally impressive rapsheet of technology with Ford’s autonomous suite taking center stage. These features include pre-collision assist with pedestrian detection, a 360 degree view camera, and lane keeping assist with all three being expected to make their way into the production version.

Performance for the concept comes from Lincoln’s version of the 3.5 liter twin-turbocharged V6 which makes 400 horsepower and also sees duty in the Continental and the Navigator Concept touchscreensMKZ Black Series. Lincoln also revealed that the Navigator will ride on a new chassis, but stopped short of revealing what transmission will be equipped to it as well as other technical details.

Look for the production model to make its apperance sometime next year with more information being revealed at its eventual unveiling.

Lincoln Unveils 2017 Continental Sedan, Brings Flagship Grade Luxury To Lincoln Buyers

With the elegant back drop being provided by a talented jazz band that Lincoln brought out for the festivities. The company took the veil off of the last piece of its recent model blitz the 2017 Lincoln Continental, which aims to steal sales from domestic rival Cadillac as well as make a splash against established entries from German and Asian brands.

The exterior styling of the Continental changes very little from what was seen on last year’s concept car. The front end retains its slick mesh style grille, but the exotic headlight setup has been pitched in lieu of a more production ready set of eyes, which still look quite 20160112_084106handsome. The door handles also retain their clever placement on the belt line, which helps create a clean side profile while a strip of chrome trim connects the thin LED taillights. Even though the rear end may seem a bit frumpy to some eyes, the overall styling package on display here is still quite impressive, and the Continental is perhaps the most elegant Lincoln offering that we have ever seen in recent memory.

The interior of the Continental also reflects the enormous amount of time and effort spent on making its cabin an enviable place to spend time in, and the high level of luxury it exudes makes us forget all about the slow selling MKS sedan. The seats for example offer 30 way power adjustability, and even feature separate adjustments for each of the thigh supports which is a good example IMG_0315of how Lincoln designers thought of every possible detail. Soft leather trim is found on the steering wheel, seats, and the dashboard with buyers being able to choose from either warm wood accenting, or sporty aluminium trim. The Continental doesn’t  leave passengers out in the cold when it comes to luxury, and coddles them with power reclining seats that feature a massage function, as well as having seat heat and cooling. The rear passengers also have their own audio controls, and the ability to move the front seats forward or backward to ensure a perfect fit.

Performance for the Continental will come from a 3.0 liter twin-turbocharged V6 which was developed specifically for the Lincoln brand. First debuting in the recently unveiled Lincoln MKZ, the engine is capable of producing 400 horsepower and the grunt is routed to all four wheels via an automatic transmission. This potent engine will initially be the only offering available, but Lincoln did reveal that other engine offerings (including a possible hybrid) are on the way to help broaden the Continental’s appeal especially after it has time to settle into the marketplace. Lincoln will also equip the Continental with the brand’s Drive Control technology which will allow drivers to tailor the big luxury laden sedan to their tastes with Comfort, Normal, and Sport modes. All-wheel drive versions of the Continental feature torque vectoring technology, and Lincoln will also offer an adaptive steering system as a piece of optional equipment.

Befitting its role as a flagship vehicle, the list of optional extras for the 2017 Continental is extensive and includes driving aides such as adaptive cruise control, pre-collision assist 17LincolnContinental_15_HRwith built in pedestrian detection, and a 360 degree camera that helps with parking especially in tight downtown boulevards. Look for the Continental to eventually offer customers a high degree of customization with bespoke options, as well as the release of a Black Series model that crams even more luxury and performance goodies into its elegantly shaped package.

Look for the 2017 Lincoln Continental to go on sale here in the U.S. later this fall, with its launch in China taking place at the same time. China will be a key market in particular for Lincoln as it tries to eat away at the strong market share currently enjoyed by Cadillac and Audi. Unlike those rivals, Lincoln will have to work hard for sales since the brand is still relatively new in China, and the company also missed out on the initial wave in purchases that helped push sales figures up in China, especially those that were generated by domestic rival Cadillac.

Matthew McConaughey Commercials Provide Much Needed Boost To Lincoln’s Sales [Video]

When the first Lincoln commercials featuring award winning actor Matthew McConaughey first appeared late last year, many derided them for their unusual themes as well as the strange way that the cars were being advertised. However, with the positive feedback that the current crop of advertisements has received they have amounted to a rare advertising success for Lincoln and are playing a key part in the brand’s ongoing effort to restructure itself as a legitimate contender in the luxury car market.

The advertisements themselves first began airing in September of 2014, and they have helped produce several positive results for the brand since the campaign made its official debut. For example, the number of customers that are visiting Lincoln.com to check out the new MKC crossover (the model pitched predominantly in the ads) has nearly tripled according to a statement released to Autoblog by a Lincoln spokesman. The ads have also helped resurrect the brand’s Youtube channel and have been largely responsible for 4.4 million views, while spoofs and parodies created by comics such as Jim Carey and Ellen DeGeneres as well as appearances on South Park  contributed to another 15 million views.

These strong figures have also produced equally impressive sales with Lincoln recording a 15 percent sales increase for the month of November. This was largely thanks to the launch of the MKC crossover, and it is widely believed that if it wasn’t for that particular model, overall sales for Lincoln as a whole would have been flat last year. This would’ve been bad news for Ford’s embattled luxury division and create unnecessary criticism. The MKC itself has received rave reviews since it first made its way onto dealer lots, but it has also been the target of several recent recalls which appear to have little to no noticeable effect on its overall sales numbers. Andrew Fick Group Marketing manager for Lincoln highlighted the importance of the current ad campaign as a whole stating ” The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln.”

Lincoln is certainly hoping that even more awareness and success can come out of the newest batch of advertising spots which spotlight the Lincoln MKZ and its hybrid powered stablemate. The advertisements known as Diner and Balance retain the same basic artistic formula as the older MKC spots, but feature more of a dramatic theme with McConaughey intoning seriously about the cars and what they have to offer. Unlike many other spokesmen that pitch a product but don’t actually use it, McConaughey’s strong interest in the brand and his experiences owning Lincoln products add some welcome depth and realism to each commercial.

The recent ads continue McConaughey’s multi-year deal with the brand and with the recent success of the MKC spots as well as the potential success of the MKZ series of ads. Lincoln is aiming for long term success and maximum exposure for its newly revamped lineup and with the help of Matthew McCohaughey this goal is within its grasp. You can also check out a few of the spots below, and you can judge for yourself whether Lincoln is on the right track or not with the recent advertising blitz.