Fiat has formally announced officially announced pricing for its 124 Spider roadster lineup, which puts the brand in a posistion to boost its appeal to young buyers.
The 124 Spider will be the first new offering that will not share its DNA with the 500 model family, and Fiat aims to use its Mazda sourced roots and it’s retro flair to target more buyers. Proudly proclaiming it to be the lowest priced turbocharged convertible in America, Fiat will be bringing three diffrent models to showrooms starting with the base $25,990 Classica model. The Classica is roughly on par with the base MX-5 Miata (its twin) and will feature a standard six speed manual transmission and cloth covered sport seats. The Classica also features Fiat’s 1.4 liter turbocharged four cylinder engine that produces 160 horsepower and 184 lb-ft of torque. This is a slight gain over the Miata’s naturally aspirated 2.0 liter, and should please budget minded enthusiasts.
Opting for the Lusso package raises the MSRP to $28,490, but brings more luxury features such as heated leather seats, a 7.0 inch touchscreen with navigation, 17-inch alloy wheels, and dual-zone climate control. Its Mazda badged counterpart matches the Fiat’s appointments in Grand Touring trim, and also adds several standard safety features that appear to be optional on the 124.
Meanwhile enthusiasts will set their sights on the $29,190 Abarth 124 which takes much of its influence from the slightly pricier $29,420 MX-5 Club Edition. This is an interesting match up especially since the Abarth variant has a 10 horsepower advantage over the Club, while also retaining that model’s upgrades including Bilstein shocks, a front strut bar, limited slip differential, and Brembo brakes. Expect plenty of track time bickering between the two camps, as well as compelling head to head racetrack duels.
Lastly, there’s the $35,995 Primavera Edizione Lusso model. Serving as the initial spearhead model for the 124’s arrival to showrooms, this limited production model will arrive with model exclusive Azzuro Italia (aka dark blue paint) and several other minor extras on top of the Lusso’s impressive rapsheet of standard equipment. An automatic transmission is avalible for all three trims, but buyers will have to shell out $1,350 to make the swap. This is less than the Club or GT, but pricier than the $1,480 that Mazda charges for an automatic on the base Sport model.
Look for the first 124s to begin arriving in Fiat showrooms this summer with FCA hoping that the droptop can help revive sagging Fiat sales which fell by 15 percent last year, and slid a further 18 percent during the first half of this year.