Cadillac is currently in the middle of a sweeping initiative to not only improve its lagging sales figures, but also the brand’s reputation when compared to more established luxury automakers. On that end, Cadillac has unveiled an all new concept vehicle that previews a new flagship offering that will eventually be positioned above the CT6 sedan.
Dubbed the Escala this particular concept is supposed to showcase the next evolution of Cadillac design which will greatly reduce the sharp edges that have come to define current Cadillac models while also retaining the angular theme that has served as a compelling canvas for Cadillac designers. While we are still chewing on its odd name, the Escala does stand out thanks to a number of new styling elements including vertical lighting that is now complimented with horizontal units, thinner headlights, and new DRL’s that allegedly help the Escala have a “sinister” look which could help add some much needed spice to the lineup.
The Escala’s platform is based on the same platform that also underpins the CT6 but Cadillac engineers have lengthened the platform by five inches while the overall width has also been increased by six inches.In addition, the Escala also features a hatchback-esque profile which is reminiscent of the Audi A7.
“Escala is a concept with two clear objectives. First, Escala is a statement of intent for the next iteration of the Cadillac design language and also technical aspects in development of future Cadillac models,” revealed Cadillac president Johan de Nysschen. “Secondly, Escala builds Cadillac’s aspirational character, signaling the brand’s return to the pinnacle of premium.”
The interior of the Escala also serves as a vivid visual showcase of the future that is in store for future Cadillac models. Cadillac designers focused on putting technology at the forefront with three curved OLED screens that are layered in front of the driver. For owners who prefer to spend the majority of their time in the rear seats, Cadillac designers also focused on making the back seat a luxurious place to spend time in with a renewed focus on making the back seat area more relaxing which in turn allows passengers to have greater appreciation for the increased levels of craftsmanship and refinement.
Performance for the concept comes from an all new 4.2 liter twin-turbocharged V8 engine and while it is still initially in the prototype stage, the engine will eventually find its way into future Cadillac models where it could be a key engine for select models, and give Cadillac a fighting chance against models in the performance flagship class.
While Cadillac stopped short of formally revealing whether the Escala has a concrete road map to eventual production, de Nysschen did reveal that there is at least some talk of the idea within the inner confines of Cadillac claiming “Depending on the development of market segment for large luxury sedans, Escala is a potential addition to our existing market plan.