Apple has had a shroud of secrecy over its autonomous vehicle efforts for the past several years. While the tech giant’s Project Titan in-house vehicle program is largely dead when it comes to building a vehicle from the ground up, Apple revealed that t is still exploring other projects in this burgeoning segment of the automotive world.
In a recent interview with Bloomberg, Apple CEO Tim Cook revealed that Apple is officially exploring self-driving technology that could potentially make its appearance in production automobiles .
“We’re focusing on autonomous systems” said Cook. It’s a core technology that we view as very important.” Cook claimed that the technology is “the mother of all AI projects,” and that it’s “probably one of the most difficult AI projects to work on.”
This news follows on a previous statement by Apple’s Director of Product Integrity Steve Kenner. At the time, Kenner laid out a vision for developing and testing autonomus vehicles on public roads as part of a letter that he wrote to the NHTSA. The letter stated that Apple “is heavily investing in the study of machine learning and automation, and is excited about the potential of automated systems in many areas, including transportation.