2018 Volvo XC40 Goes Small, Introduces New Purchasing Tools

Volvo has big plans for the 2018 XC40 CUV, and it intends to not only take another slice of the broader CUV sales pie, but also redefine the ownership experience as a whole in a unique bid to rewrite the way the CUV segment is entered by customers.

The exterior styling of the XC40 mirrors many of the styling elements that also define its larger 60 and 90 series siblings. This is a good thing considering the high levels of demand that both the XC60 and XC90 have experienced since their respective launches.¬†Volvo also hopes to lure younger buyers to the marque with the XC40’s customization factor. A key example of this is the 17 different color combinations buyers can choose for the body as well as contrasting hues for the roof. This distinctly MINI-esque move should help the XC40 standout in crowded parking lots and out on city streets.

The interior aims to further build on the elegant design language of its larger kin, and is a welcome blend of youthful sophistication. Like the exterior, the cabin has several distinct themes to choose from, and aims to outshine its rivals by offering a healthy list of standard equipment. Notable items on that list include a nine-inch touchscreen, wireless phone charging capability, dual zone climate control, and 18-inch alloy wheels. This focus on quality and value is welcome in the compact CUV segment where it seems many entries have compromises and don’t deliver a balanced package.

Performance hardware reflects the XC40’s place in the compact segment, and buyers will initially have two engines to choose from. The D4 AWD model will feature a 188 horsepower four cylinder diesel, while the gasoline driven T5 AWD has a turbocharged four banger that produces a healthy 244 horsepower. Both variants come equipped with Volvo’s buttery smooth eight speed Geartronic automatic, and will offer stylish Momentum and R-Design trim levels when they eventually make their appearance in Volvo showrooms.

Naturally, the Volvo badge means high levels of safety equipment, and the XC40 does not skimp on that crucial category. Volvo’s usual assortment of safety equipment and technology is present and accounted for, but the Swedish car giant also made its City Safety package standard on the urban focused XC40. This special suite of equipment features detection and emergency auto braking if the XC40 detects pedestrians, vehicles, cyclists, and large animals. Other goodies include a 360 degree camera, Cross Traffic alert with brake support, as well as Pilot Assist.

As mentioned earlier, the 2018 XC40 also aims to spearhead Volvo’s recent push into new business models that are tailored to give customers new options when it comes to purchasing a Volvo product. One of these includes an all new “Care by Volvo” all inclusive subscription package that is based on a national flat-rate fee. This is an interesting alternative to a traditional lease, and could help Volvo lure in budget conscious XC40 buyers that might not otherwise consider the brand. Another interesting idea is an all new cellphone app that would allow owners to share their vehicle with friends and family in a nod to the recent trend towards specialized ride sharing and vehicle rental services.

Look for more information regarding these subscription plans to be revealed later this year at the Los Angeles Auto Show. Pricing for the 2018 XC40 is expected to start around $35,000 with fully loaded examples surpassing $45,000.