Rolls Royce Showcases 2018 Phantom, Rewrites The Rules On Luxury In The Process

In the world of luxury cars many cars have tried to be the pinnacle of luxury, but only one has consistently reached this lofty benchmark, the Rolls Royce Phantom. This iconic nameplate has been around in one shape or another for over 100 years, but with age finally catching up to the current generation Phantom. Rolls Royce has unveiled the 2018 Phantom, and it aims to rewrite the rules of what a proper luxury car should be.

The front fascia may look like it has not changed much from its predecessor, but the grille is taller and wider than before, while the rest of the front fascia manages to be more imposing which should help the 2018 Phantom standout when pulling up to your favorite VIP lounge, or the nearby awards show. The headlights in particular have an eye catching allure to them, and have frosted glass lenses, while the familiar Spirit of Ecstasy hood ornament can be crafted in gold, silver, as well as polycarbonate.

Meanwhile, the rest of the 2018 Phantom is decidedly less slab sided, and even has a specially crafted “waft line” that runs along the bottom of the doors. The body itself is lighter and 30 percent stiffer, but overall weight actually goes up versus its predecessor. Rolls claims that the 5862 lb curb weight is mainly due to the Phantom’s higher level of standard equipment, as well as the 287 lbs of sound insulation Rolls engineers stuffed into the cabin along with the triple layer window glass.  Thankfully other Phantom cues remain untouched especially the rear hinged doors, as well as the enormous C-pillars.

Rolls Royce has always been a company that puts performance on the proverbial backburner, and eschews boasts in lieu of the phrase “adequate sufficency.” Despite the British luxury brand’s attempts at being modest, the 2018 Phantom has a number of key changes lurking under its long hood. Power comes from an all new version of the Phantom’s familiar 6.75 liter V12 engine that is now paired to a pair of enormous turbochargers. This combo is good for 563 horsepower and an earth moving 664 lb-ft of torque which is a gain of 110 horsepower and 133 lb-ft of torque respectively. It also allows the big Phantom to glide its way to 60 mph in 5.1 seconds.

All of this honed muscle is channeled to the rear wheels through an eight speed automatic transmission that is equipped with geolocation technology to help it choose the appropriate gear. All-wheel drive is currently not available, but Rolls Royce engineers did initially consider it before ultimately abandoning it due to it being “insufficiently refined.”

The biggest epitome of luxury is what lies inside the cabin, and Rolls Royce vehicles have always been designed from the back seat forward. The 2018 Phantom continues this time honored tradition, while also embracing the future at the same time. As expected, the cabin retains basic Rolls Royce cues including traditional rotary dials for the climate system as well as the omission of the tachometer in lieu of a simple “Power Reserve” indicator located in the instrument cluster. Speaking of the instrument cluster, while the gauges may appear analogue at first glance, they are actually all new digital screens which promise quicker readouts.

However, top honors go to a toughened glass panel that spans the top of the dashboard and the instrument panel. Dubbed “The Gallery” this specially designed space was designed to fully display commissioned pieces of individualized pieces of artwork. Some of the examples Rolls Royce showed off included an oil painting,  an abstract silk design, porcelain rose stems, and even an owners DNA profile rendered in 24 karat gold.

Once you finish admiring the artwork, the rest of the cabin takes a more conventional route that still coddles occupants in world class luxury. The folding picnic tables are still there, but are now power operated, while beefy 12.0 inch screens are integrated into the rears of the front seats. As usual, every non-glazed surface is covered in either leather, wood, or plush carpeting, while the range of customization is virtually limitless with Rolls Royce willing to accommodate any request thrown at them to try and please their exclusive clientele.

Rolls Royce did not release formal pricing for the 2018 Phantom, but expect that to not be much of a concern to those with the adequate financial liquidity to own a Phantom. For reference, the previous generation Phantom started at $422,925 for the short wheel base model, with the long wheel base variant wielding a much higher $497,525 MSRP.

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