Audi Showcases 2018 A8 Model Family

Audi’s venerable A8 flagship has always served as a compelling glimpse into the current state of the luxury car market. However, when it came time to unveil the 2018 A8, Audi instead chose to use the model to showcase the future, and if all goes according to plan, the future could indeed be a very different battleground for luxury car brands.

 

The exterior styling of the 2018 A8 then can be viewed as the perfect camouflage, with a look that does not stray too far away from the current generation A8. It’s a little bigger in appearance, and Audi designers will have 12 different color choices for buyers to ogle over, but its conservative suit of clothes, as well as the subdued approach it takes to styling will no doubt please the Audi faithful. A key change can be found at the front fascia which features an all new Singleframe grille, as well as equally futuristic HD Matrix LED headlights that feature lasers.

While the lasers are still a step or two behind from replicating your favorite sci-fi battle scene, they do help double the visible range of the high beams at speeds above 43 mph. It is currently unknown if the system will formally make its way to the U.S. due to our country’s strict safety regulations, but look for Audi to possibly make tweaks to the system to help it comply with U.S. regulators and give buyers across the pond something to look forward to.

 

 

The nifty lasers are cool, but it is the cabin where the A8’s leap into the future becomes more apparent. The flagship model gets an all new iteration of Audi’s Virtual Cockpit system with a digital instrument cluster that now displays various readouts in crystal clear HD quality. The 10.5 inch dash mounted infotainment system is virtually flush with the dashboard itself, and arrives with fewer buttons than the old car. This is due to the Multi Media Infotainment system utilizing more touch and voice commands to access various features. Audi lists a lofty 400 commands for the system, but thankfully, they were kind enough to leave the steering wheel controls intact as well as various oral and tactile feedback cues to let occupants know a task has been executed.

As expected from a car befitting of its status, the 2018 A8 offers a whole host of amenities to its occupants. These include 3D sound for the rear passengers, a host of climate and electronic amenities, and so much more. Our favorite feature is the all new “relaxation seat.” Only available on the passenger side rear seat of the A8L, this enviable throne offers the usual assortment of heating/cooling and massage functions as well as a trick foot rest that comes equipped with massage capability. This novel feature would also be the first time that a massaging foot rest has ever appeared in a factory vehicle, and look for it to be replicated by rivals such as the Mercedes S-Class, as well as the BMW 7-Series in the near future.

 

 

Meanwhile on the mechanical front, Audi engineers left their mark on the forward thinking 2018 Audi A8 in a number of ways. Big news here is that every A8 model is now a hybrid. The 2018 A8 will initially launch with a pair of turbocharged V6 engines – a petrol powered 3.o liter turbocharged TFSI V6 good for 340 horsepower, as well as a 3.0 liter TDI engine that produces a slightly lower 286 horsepower. Each engine is paired with a mild hybrid system that allows the beefy A8 to coast for up to 40 seconds without the engine being activated at speeds between 34 to 99 mph. The novel system also allows for slow speed operation as well as start -stop capability.

After those engines launch, Audi will be bringing out a pair of 4.0 liter V8 engines for both gas and diesel buyers, as well as the return of the silky smooth W12 engine, and the green e-tron plug-in hybrid model. All 2018 A8 variants will send their power to all four wheels through an eight speed automatic transmission, as well as the latest iteration of the company’s Quattro all-wheel drive system. The suspension also gains new moves, and aims to help improve the A8’s composure in corners. Audi dubs the system “AI Suspension,” and the new system incorporates and electric motor, as well as separate components for each wheel. According to the company,  the end result is a two toned experience with the 2018 A8 having the comfort oriented compliance of a luxury car, while also having the agile stance of a sports car at the same time.

The new 2018 Audi A8 will make its initial appearance in German showrooms this fall, and will command a hefty price tag for its futuristic take on motoring. The V6 model leads the charge with a base MSRP of €90,600 while the A8L wields a slightly higher €94,100. These figures roughly translate to $103,000 and $107,000 U.S. dollars with various options and other equipment potentially pushing the price as high as $120,000 a far cry from the current model and its $82,500 base price.