When Volvo first announced that it intended to seriously pursue electrification a few years ago, the world wondered what it would entail for the Swedish brand, and its lineup of vehicles. In a new announcement released earlier today, the car giant further detailed its ambitious plans while perhaps signaling a broader shift for the industry.
A key item of note here is that every new Volvo offering will be either a full EV or hybrid vehicle starting in 2019. Volvo also promises to include at least one electric motor in each of its new offerings.
“This is about the customer. People increasingly demand electrified cars, and we want to respond to our customers’ current and future needs. You can now pick and choose which electrified Volvo you wish” explained Volvo CEO Hakan Samuelsson.
However this sudden embrace of electrified powerplants doesn’t mean that Volvo’s iconic internal combustion engines will get the figurative pink slip anytime soon. Buyers will be asked to choose from either mild hybrid, plug-in hybrid, or full electric technology for their Volvo purchase, which will help retain customer flexibility and loyalty.
Volvo also plans to release a 48 volt hybrid system before the end of the decade, and to also roll out five all new battery electric models. Three of them will join the main Volvo lineup, but the other two will be performance tinged Polestar entries. Look for all five models to roll out between 2019 and 2021 with information being released possibly in late 2018.