Hyundai has big plans for its CUV lineup, with the Korean automaker continuing its teaser campaign for the upcoming Kona CUV, which is expected to make its debut in the near future and serve as Hyundai’s entry into the compact CUV segment.
Named after a district on Hawaii’s Big Island, the Kona is designed to appeal to buyers that want a family hauler, but don’t want to step up to bigger entries like the Tuscon and the Santa Fe. Hyundai claims that the Kona has “true SUV genes, progressive design, and premium features.” That is not a whole lot to go on, but the new teaser image Hyundai released does appear to shed some light on the styling of the Kona, with the soft roader embracing a more dynamic design especially when compared to the decidedly more reserved design language that is seen on Hyundai’s bigger SUV entries.
The LED daytime running lights for example are placed a bit higher than the grille itself, while the headlights are much lower, and are reminiscent of the look achieved by the NIssan Juke and Jeep Cherokee. If we had to grade the Kona on this regard, it would be somewhere in the middle, with the Kona easily outclassing the Juke but falling a bit short of the Jeep. That can change though once Hyundai formally unveils the Kona in all of its unobstructed glory.
Like its exterior styling, the technical aspects that underpin the Kona have also been shrouded in a veil of secrecy. However, it is known that the Kona will follow the general blueprint laid out by others in its segment, and offer front wheel drive as standard equipment, with all-wheel drive being an optional extra. Also expect four cylinder engines to be the dominant engine choice for the Kona, with an automatic possibly being the sole transmission offering available.
The Kona was designed mainly for the European market, with Hyundai hoping that the compact Kona will help the Korean automaker achieve its goal of being the number one automaker in Europe by 2021. This strong focus on the European market also helps add a degree of uncertainty into its apperance in the U.S. market, but Hyundai could eventually change its mind, especially if factors change, and promote a buying enviroment that is favorable to the Kona.