Lincoln Ups The Luxury SUV Game With 2017 Navigator

The Lincoln Navigator has been the perfect representation of Lincoln’s fortunes in recent years. When it first appeared in 1997, it literally set the luxury SUV segment ablaze with its slick (for the era) styling as well as its copious amounts of luxury.

All seemed well, that is, until the second generation Escalade came along. The big Caddy quickly outpaced the Navigator in sales, and as a result, the big Lincoln (as well as the brand that supported it) fell further and further behind in relevance. Lincoln understands how crucial the Navigator is to its identity, and has pulled out all the stops to make it shine once again.

The exterior styling will be the first thing that many observers will notice when looking at the 2017 Navigator in full detail. Wheras its predecessor had the elegance of a tacky pair of hoop earrings, the latest Navigator embraces an all new design, and the end result is very stunning to look at. The front fascia borrows the mesh grille from the Lincoln Continental and the big Lincoln star emblem softly glows when the driver walks up to it. The light show is part of a multi stage welcoming routine that also illuminates lights in the lower front fascia, taillights, as well as the puddle lamps. The Navigator also features adaptive headlights that vary their intensity depending on vehicle speeds. Like the Expedition, the Navigator features aluminium body panels which help reduce weight, and also increase its fuel economy.

The interior of the Navigator was designed to embody Lincoln’s “Quiet Luxury” principle, and it is a soft lush space, filled with high end materials, and three rows of ambient lighting. Like the Continental, the Navigator can be equipped with Lincoln’s all new 30-way perfect position seats that offer heating, cooling, and massage elements. The second row seats can be equipped either as a full bench or separate captains chairs. Meanwhile, the third row seats feature power recline technology to help free up room for passengers especially bigger ones.

Rear seat occupants also have an extensive suite of entertainment at their disposal thanks to the dual 10.0 inch screens on the front seatbacks. They can play media streamed from paired Android devices while Sling Media users can receive TV channels through the system. Audiophiles will also be pleased to know that the top tier sound system is a potent 20-speaker Revel II system. Lincoln’s Black Label trim plays a key role in the 2018 Navigator and is the top tier offering in the Navigator lineup. In addition to the standard Black Label trim, the Navigator also has two model exclusive Black Label variants that bring unique design touches to the interior.

Performance for the 2018 Navigator comes from a revised version of the 3.5 liter EcoBoost twin-turbocharged V6 that Lincoln claims is good for 450 horsepower and 500 lb-ft of torque. These figures are roughly on par with the Ford Raptor, and the Navigator also utilizes the same 10-speed automatic to shunt all that power to either the rear or all four wheels.

It will be interesting to see if all these updates can help brighten the Navigator’s sales fortunes once it enters full production. For perspective, Cadillac sold over 27,000 Escalades last year, while Lincoln only sold 10,000 Navigators despite the old model being $11,000 cheaper than the $78,000 MSRP wielded by the base Escalade.