With sales of two door hatchbacks in a state of total collapse in both the U.S. and its home market in Europe. Volkswagen has admitted defeat, and revealed that it will be pulling the two door GTI and Golf hatchbacks from production for 2017.
The move was revealed in an interview Car & Driver magazine did with Volkswagen of America’s marketing chief Hendrick Muth. Muth went straight to the point with his remarks revealing ” The trend is clearly shifting towards four-door models.” Volkswagen’s decision follows on the heels of similar decisions in Europe by Ford, Renault, and Peugeot to axe their two door hatchback offerings.
While this decision will certainly ruffle the feathers of enthusiasts that lovingly embraced the model since it’s 1972 debut. The elimination of the slow selling two door can help Volkswagen save money on production costs, while also allowing the company to become more streamlined at the same time. Lastly the four door models would also help improve passenger access to the rear seats which can be a challenge in a two door layout.
This decision also comes on the heels of a prior report that suggested that the same fate is in store for the smaller two door Polo hatchback with Audi using slow sales as a reason to reevaluate the future of the two door A1 and A3 as well as the A3 convertible via alleged remarks made by Audi chief Rupert Stadler.