Hummer and its Wrangler chasing HX concept were axed and swept under the rug several when GM went through its bankruptcy. However, a new report reveals that this once shelved idea is possibly gaining newfound life and vigor.
According to a report released by Automotive News several inside sources have revealed that GMC is still considering a body on frame SUV model that would share its DNA and platform with the Canyon and Colorado midsize pickups. The exterior styling is said to embody Hummer cues, and would not be that far off from the HX concept which debuted at the North American International Auto Show back in 2008.
The report also reveals that executives met with dealers last year to gauge interest and feedback on the idea with initial interest being very positive especially for a model that could potentially revive sales.
Low sales figures have been a persistent issue for GMC over the past few years, with the brand suffering a four percent slide in sales during the first half of this year. This is despite the overall boom in the SUV and CUV segments which have largely helped the wider market grow.
Not suprisingly Jeep sales have continued to soar to new heights, with the off road oriented brand recording a 17 percent surge in sales during the month of June. These figures are quite potent and also represent the sales gap between the two camps.
If GMC does decide to go forward with its Wrangler competitor, look for it to arrive possibly as early as 2020. When it does arrive, it will have quite a challenge on its hands with the Wrangler currently serving as a segment benchmark.