Amid slumping sales and an increased reliance on costly sales to dump inventory. Cadillac has revealed that it will inject newfound investment into the 2017 ATS in a bold move to improve its relevance amongst luxury buyers.
A key change is found under the hood with the ATS narrowing its engine options for the 2017 model year. The wheezy, underpowered, and unpopular 2.5 liter four cylinder engine has been pitched, and the 2.0 liter turbocharged four cylinder engine will now take its place. Cadillac product planning chief Hampden Tener revealed that the company plans to heavily promote the turbo engine in future advertising.
“We want to emphasize the car’s 2.0 liter turbocharged four cylinder engine and the car’s features while attacking the market on the product side rather than continuing to use costly incentives” stated Tener in a seperate statement.
In addition to the engine change, the rest of the ATS lineup will also see pricing tweaks with all packages having their prices reduced by $650 to $1,100 depending on the model selected. This was revealed in an interview with Automotive News with the company also claiming that each model will recieve upgrades to boost value and desirability.
Cadillac has not released a formal launch date for the 2017 models, but look for that particular information to be revealed closer to their formal launch.