With the 2017 Lincoln Continental receiving rave reviews following its debut at North American International Auto Show back in January. The luxury brand has quietly unveiled the pricing ladder for its flagship sedan, which should please well heeled buyers looking for a budget friendly ticket to pampered motoring.
The Continental will be offered in four distinct trim levels – Premier, Select, Reserve, and Black Label. The Premier starts at $45,485 while the Select boasts a slightly higher $48,440. Buyers that pick the Select can swap out the base 3.5 liter V6 for a more potent 2.7 liter EcoBoost engine which adds $2,050 to the base price for a revised total of $50,690. The Reserve lives up to its expectations, and brings more standard equipment to buyers (along with the standard 2.7 liter engine) but the price increases accordingly to $54,840. Lastly, the range topping Black Label model starts at $63,840 but both trims can be equipped with the optional 3.0 liter twin-turbocharged V6 that produces a healthy 400 horsepower, and makes the Continental a surprisingly capable performance car. All-wheel drive is avalible across the board, but only as a $2,000 option.
Like many luxury offerings, it is easy to balloon the sticker price up when the Conti is equipped with options. Lincoln is aware of that, and is offering five diffrent option packages that can be equipped to Select, Reserve, and Black Label models. The $1,255 Select Plus package features blind spot monitoring and Ford’s SYNC 3 infotainment system to the car, while the $695 climate pack adds automatic high beam headlights, heated steering wheel and heated front seats. Our favorite package however is the $3,105 Technology Pack. This gadget themed pack brings a 360-degree view camera, adaptive cruise control, enhanced active park and lane assist, as well as forward collision alert.
Other standalone options include Lincoln’s “Perfect Posistion” seats that features 30 way power adjustability and only costs $1,500. Audiophiles will love the potent $1,130 Revel sound system and the view from the $1,750 panoramic sunroof. Look for the bulk of these cars to arrive at showrooms with a mixture of options with fully equipped Continentals easily surpassing $82,000.
Lincoln reps claim that the Continental was designed to target the Audi A6 and naturally the big Lincoln does a good job matching its pricing ladder with the base A6 starting at $47,125 before topping out at $62,525. On the domestic side of things, the swanky four door also does a good job going head to head with the Cadillac CT6. The big Caddy starts at $54,490 and goes all the way up to $65,390 with the Lincoln undercutting the Cadillac by several thousand dollars in nearly all of its trims. The lone exception is the fully equipped Black Label model which costs more.
The all important question going forward is whether buyers will recognize these pricing advantages, and whether it can help Lincoln put a figurative exclamation mark on its recent revival strategy.