In a compelling and curious move, Ford has filed a new trademark request with the United States Patent and Trademark Office that appears to suggest that the company is possibly moving ahead with plans for a high performance version of its popular EcoBoost engine family.
Unearthed by the folks at Motorlix, the recent trademark filing reveals that Ford is trying to secure the “EcoBeast” trademark for use on”automobiles and automobile engines.” The trademark request itself was filed back on December 22nd, but it offers no further details on the exact meaning or plans behind the moniker. Many in the industry suspect it is the production name of a specially built high performance offshoot of the company’s EcoBoost engine lineup. Currently the family of turbocharged engines is found in a wide swath of Ford products from the subcompact Fiesta, all the way up to the full sized Expedition SUV in a dramatic example of the incredible flexibility that the engine has provided since its debut.
In the case of the “EcoBeast” its aggressively themed moniker could suggest that it will find a home only in the most hardcore and performance oriented models that Ford would produce if plans proceed to formal production. Based on this theory, three possible suspects emerge as possible recipients of the motor including a possible next generation Ford F-150 SVT Raptor, a range topping Mustang model (though that would be somewhat unlikely given the popularity of the V8), and the long rumored and possibly NAIAS bound successor to the Ford GT supercar. We personally suspect the GT successor will be the first recipient of this mysterious new engine since it would assume the flagship role for the Ford lineup if it begins production, and as such debut new technology that would eventually trickle down to other members of the Ford lineup including the new engine.
With the 2015 North American International Auto Show only a few days away, look for more details about the “EcoBeast” to possibly emerge in some shape or form during the event with more details slowly tricking out in the near future. In the meantime, we are highly curious to hear just what Ford is exactly up to with this move, and we look forward to seeing the highly anticipated fruits of this effort very soon.